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An Introduction to Reiki by Brighton Holistics

Reiki Second Degree, Brighton Holistics, Training Course, Sussex

The beautiful art of Reiki was established by Dr Mikao Usui in the early 20th Century and has been growing in popularity around the world, ever since.

The word ‘Reiki’ translates literally to ‘life force energy’, the foundation of the practise. The art of reiki is based on improving the flow of life force energy, or ‘chi’ to improve wellbeing and is closely linked with many Japanese and Chinese healing practices.

It is believed that the balance of energy in and around the body is directly linked to our health, emotional wellbeing and character and that Reiki treatment can help to make improvements in all three of these areas.

Who can benefit from reiki?

One of the wonderful things about Reiki is that it can be enjoyed by people who would not usually be able to undergo complementary treatments, such as pregnant women, children and those with certain contraindications. As the treatment is non-invasive, it can be used in place of more traditional ‘hands on’ therapies.

What to expect from a treatment

For a professional Reiki treatment you should expect to arrive in a quiet, comfortable area or treatment room, set up in a way that promotes relaxation.

Qualified practitioners should first guide you through a consultation process, to get to know you, find out about any lifestyle issues or medical problems and to ascertain the best way to treat you. Following this the practitioner will ask you to lie on a massage couch or sit in a comfortable chair. You will remain fully clothed throughout the treatment, which can be reassuring for many people.

The Reiki practitioner will then place their hands on several areas on and around the body, feeling for and promoting life force energy. This should never be inappropriate or intrusive and you should feel relaxed and at ease throughout the process.

How will I feel after a treatment?

Many people have reported wonderful results following Reiki sessions, but the outcome can differ from person to person. Commonly people who have felt that their wellbeing is generally improved, that they have a sense of peacefulness and relaxation following a session or that they feel more grounded and balanced. Reiki can also help many people to experience a deep meditation not possible otherwise in their hectic lifestyles.

Physically many people report not too feel anything except the hands of the practitioner during the treatment. However, others say that a vibration could be felt flowing through the body.

At Brighton Holistics we not only offer a comprehensive selection of courses in Reiki, we have also adopted the key principles in our working ethics:

Just for today…
I will not worry
I will not be angry
I will work honestly
I will be grateful
I will be kind to others

To find out more about the practise of Reiki and the courses we offer, visit our course page or contact Brighton Holistics.

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How to Secure Return Visits to Your Treatment Room

Treatment Room, client

In part one of our marketing and customer development series, we looked at how best to attract new clients to your treatment room; but drumming up interest isn’t enough to make a business successful. This month we’ll be exploring how to secure return visits from the customers you have worked hard to acquire.

Here are our top tips for encouraging clients to return

Be the very best you can be

It goes without saying that when clients come for a treatment they expect a good level of service, to be treated well by the therapist and to be handled with care and respect. Often holistic treatments are used for relaxation and a stressful, poorly handled treatment could have the opposite effect on your client.

Be sure to have a code of ethics and practise for your business and don’t be afraid to refer back to it regularly. Be confident with the treatments you are offering, professional in the way you offer them and most importantly do not do anything during a treatment that you would not wish to experience as a client yourself.

Be upfront and honest

Be as transparent as you can when talking to clients about the treatment you offer, the location and facilities you work in, the length of the treatment and the expected outcomes.

Customers may find it misleading if your website shows images of an opulent treatment room, set in rolling hillsides, when actually your work space is a far more humble affair.

Clients may also expect results which are not achievable for you, this is fine, but by discussing this with them before their appointment, expectations can more easily be managed and disappointment avoided.

Be competitive

Regardless of where you set up your treatment space, your business is likely to have some competition in the form of spas, beauty salons and private holistic therapy practices, like your own. In order to stay ahead of your competitors you need to first understand who they are, and what they are offering their customers.

Websites and social media are fantastic ways to explore how a company communicates with its followers and what they are doing to attract clients. Once you understand who your competitors are and what they offer, you can put measures in place to make sure you don’t lose your customers to them.

Be conversational

Be sure to communicate with your clients regularly, if for nothing else than to remind them that you are still there! Make sure you capture client’s email addresses on your consultation form and be sure to ask them if they’d like to opt in to receive e-newsletters from you.

Keep the emails fairly short but be sure to cover any main points for your business, such as upcoming promotions, new treatments and any changes in how or where you work.

To really help your newsletter to stand out, try using a free email marketing service like MailChimp, which will help you to manage your contact list and help you easily design professional looking emails in a few hours.

Be rewarding

 Offering a loyalty card or incentive for a return visit can be a great way to encourage your customers to keep coming back. You could try offering a discounted or free treatment after a certain number of bookings, or a discount off the products you sell in your treatment space.

If you make your own aromatherapy products, you could also give these away to your customers with a treatment. This little gesture will cost you barely anything, but will make your clients feel like you have gone the extra mile and encourage them to come back to you.

Be organised

Be ready with your diary at the end of each appointment and encourage your clients to book in for their next treatment before they leave. Being organised in your approach to this can help to secure more bookings and also to save you the administration task of contacting them once they have left you.

As a holistic therapist you should never prescribe complementary therapy to cure any medical conditions, but you can certainly suggest that regular appointments may be helpful to a client’s general health and wellbeing.

Level 3 courses at Brighton Holistics include an in-depth module on how to market your business. This unique approach allows you to pull together a full business plan, ready for the launch of your new venture. Find out more at https://www.brightonholistics.co.uk/product-category/massage-therapy-courses/

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Essential Oils for Travel

Essential Oils for Travel Student kits

Essential Oils for Travel- It’s that time of year again, when your clients (and hopefully you) are merrily setting off on summer holidays, in search of sun, sea and fun. It’s very easy to forget about embracing a well lifestyle when late nights, sunshine and endless cocktails are on offer. But including a few key essential oils in your luggage can really make the difference in maintaining a level of good health, whilst away from home.

  • Lavender Essential Oil really is a dream companion when travelling. If nothing else, be sure to pack a bottle of this wonder oil to help you on your journey. Lavender’s soothing fragrance and sleep-inducing qualities will help restless minds to relax after a long day of travelling. A couple of drops on a pillow will work wonders at bedtime.

 This clever oil also doubles up as an on-the-go sunburn soother. Try taking along an empty spray bottle to blend a few drops with some cool boiled water. A light spritz over the affected areas will help to cool and soothe the symptoms of sunburn.

  •  Peppermint Essential Oil is a fantastic tummy settler and a natural remedy for travel sickness. This menthol oil has been used for centuries to ease digestive issues and tackle nausea. A standard sized bottle can be easily slipped in to a travel first aid kit or hand luggage bag to whip out when needed during a journey.

 A few sniffs directly from the bottle should help, or for longer car journeys you could also add a few drops to a cotton wool pad and attach it to the front of your car air vents, to fill the car with a tummy settling aroma.

  • Citronella, Eucalyptus and Lemongrass Oils are all effective in the fight against insects whilst travelling. Loved by campers the world over, these powerful oils will deter pests and help to prevent the onslaught of painful and itchy bites.

Try pre-blending 5 drops of any of the above oils or a combination of them in 10mls of any good quality carrier oil before you go away. Take this on your travels with you and apply to any exposed skin to keep pests away. You could also try adding a few drops to a tealight candle and place on a nearby table whilst enjoying the evening sun.

  • Tea Tree Oil should be a staple of any good travel first aid kit. Unlike many other essential oils, Tea Tree can be applied directly to the skin. Its antibacterial properties lend itself to the treatment of small cuts and grazes, helping to soothe the skin and fight infection. Medical assistance should be sought for larger wounds. Tea Tree can also be used as a spot-on treatment for insect bites and blemishes, should an unwanted outbreak occur whilst away.

Some general notes:

  • Be sure to pack your oils carefully when travelling to prevent any unwanted leakages. Padded zip bags and custom oil carriers are ideal, but if not available a waterproof bag within your wash items will suffice.
  • Be mindful of liquid limitations if flying. As a rule, it is best to keep oils in your hold luggage, but if carrying on-board, check that your bottles are under the liquid limits stated by your airline.

At Brighton Holistics, we recommend Tisserand Aromatherapy pure essential oils for our students. Established in 1974, this UK heritage brand is the brain child of essential oil safety expert Robert Tisserand. They provide quality oils at reasonable prices and all product are available to order through our website.

If you currently hold a Level 3 Aromatherapy qualification and want to extend your product making knowledge our Aromatherapy Product Making Course could be the perfect solution. Find out more here.